DDC Enterprise, Ltd. (NYSEAM: DDC), known globally as DayDayCook, has unveiled a bold new strategic initiative that positions the company at the intersection of traditional consumer food innovation and forward-thinking digital finance. The multi-brand Asian food leader is integrating Bitcoin into its corporate treasury reserves and has appointed seasoned crypto asset expert Alex Yang as Strategic Advisor. This dual announcement marks a pivotal shift in DDC’s financial strategy, aligning long-term growth with institutional confidence in digital assets.
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A Transformative Step Toward Financial Innovation
“This partnership is a testament to the shared conviction in DDC’s future and the value of Bitcoin and potentially other crypto currencies as a strategic asset,” said Ms. Norma Chu, Chairwoman and CEO of DDC Enterprise. “This strategic decision to launch a bitcoin reserve not only diversifies our balance sheet but also secures a premium-priced equity agreement that reflects our partner’s belief in our long-term growth.”
The initiative underscores a growing trend among forward-looking enterprises: leveraging digital assets not just as speculative instruments, but as core components of treasury management. By incorporating Bitcoin into its reserves, DDC aims to hedge against inflation, enhance capital efficiency, and signal confidence in decentralized financial systems.
Key Terms of the Bitcoin Reserve Initiative
The strategic arrangement includes a structured capital injection and share issuance model designed to benefit both DDC and its new investor group.
100 BTC Treasury Injection
Over approximately three months, an investor group will contribute up to 100 BTC—valued between $8 million and $8.5 million based on current market prices—directly into DDC’s treasury. This capital infusion will serve as a foundational reserve, diversifying the company’s asset base beyond traditional cash holdings.
Tiered Equity Pricing Model
In exchange for the Bitcoin contribution, DDC will issue Class A Ordinary shares under a tiered premium pricing structure:
- Initial share price: $0.50 per share
- Final tranche price: Up to $1.25 per share
- Disbursement schedule: Every 4–6 weeks, beginning with the first 25 BTC
This model ensures that DDC receives progressively higher valuations with each tranche, rewarding its growth trajectory while minimizing shareholder dilution at undervalued levels.
Long-Term Alignment Through Lock-Up Clauses
To reinforce commitment to sustainable growth, all shares issued to the investor group will be subject to a minimum 180-day lock-up period, coupled with performance-based milestones. This structure aligns investor incentives with DDC’s operational success and long-term vision.
Strategic Rationale Behind Bitcoin Adoption
The decision to adopt Bitcoin as a treasury reserve is rooted in three core principles:
Balance Sheet Diversification
Adding 100 BTC to its reserves gives DDC exposure to one of the most liquid and resilient digital assets. As macroeconomic volatility persists, Bitcoin’s scarcity-driven value proposition offers a compelling hedge against currency devaluation and inflationary pressures.
Premium Equity Valuation
The tiered pricing mechanism protects existing shareholders by ensuring equity issuance occurs only at premium valuations—ranging from 100% to 400% above recent trading levels. This approach safeguards shareholder value while enabling strategic capital formation.
Institutional Validation
The participation of a sophisticated investor group signals strong institutional confidence in DDC’s leadership and its readiness to embrace Web3 innovations. It also positions DDC as a pioneer among consumer food companies adopting blockchain-friendly financial strategies.
👉 See how companies are using crypto reserves to future-proof their finances.
Alex Yang Joins as Strategic Advisor
Complementing this financial transformation, DDC has appointed Alex Yang, a renowned figure in the Web3 and digital assets space, as Strategic Advisor.
Mr. Yang brings decades of experience across blockchain technology, digital asset trading, and financial innovation:
- CEO of Volmart, a leading market maker facilitating cross-trading between traditional financial markets (TradFi) and digital assets on global exchanges including CME, Eurex, Bursa, and TFEX
- Former CEO of Virtual Economy Tech Limited, a blockchain infrastructure provider for China Mobile International (CMI) and CGSE
- Vice Chairman of the Chinese Financial Association of Hong Kong
- Deputy Director of the Innovation Center of Data Science at SUSTech (Southern University of Science and Technology)
- Member of the Aspen Global Leadership Network
His appointment strengthens DDC’s strategic capacity to navigate complex regulatory landscapes, explore tokenization opportunities, and integrate blockchain solutions into customer engagement platforms.
“Bringing Alex Yang on board is more than a personnel decision—it’s a strategic leap,” said Ms. Chu. “His deep understanding of both traditional finance and emerging digital ecosystems will be instrumental as we explore new ways to connect with our global consumer base through Web3.”
About DayDayCook: Bridging Culture and Cuisine
DayDayCook began as a digital culinary content platform dedicated to making Asian cooking accessible, healthy, and enjoyable for global audiences. Today, it has evolved into a multi-brand powerhouse offering ready-to-eat, ready-to-cook, and ready-to-heat products that celebrate authenticity, nutrition, and convenience.
The company’s expanding portfolio includes well-loved brands such as:
- Nona Lim – Clean-label Asian soups and noodles
- Yai’s Thai – Authentic Thai meals crafted by a Bangkok-born chef
- Omsom – Bold Pan-Asian meal starters
- MengWei – Chinese-style plant-based proteins
- Yujia Weng – Gourmet dumplings and frozen delights
With a mission to share the joy of Asian cooking culture worldwide, DDC continues to innovate not only in product development but also in business strategy—now extending into the realm of digital asset management.
Frequently Asked Questions (FAQ)
Q: Why is DDC adding Bitcoin to its treasury?
A: DDC is diversifying its balance sheet by adding Bitcoin as a long-term strategic asset. This move hedges against inflation, enhances financial resilience, and reflects confidence in the growing role of digital assets in corporate finance.
Q: How much Bitcoin is being added to DDC’s reserves?
A: The company plans to acquire up to 100 BTC through a structured capital arrangement with an investor group over approximately three months.
Q: Is this a one-time purchase or part of an ongoing strategy?
A: While the current plan involves up to 100 BTC, this is the first step in a broader strategy to integrate Web3 innovations. Future initiatives may include further reserve expansion or blockchain-based consumer engagement tools.
Q: Who is Alex Yang and why was he appointed?
A: Alex Yang is a respected leader in crypto asset management and blockchain technology. His expertise in bridging traditional finance with digital assets makes him ideal for guiding DDC’s financial innovation and Web3 integration.
Q: Will DDC accept cryptocurrency payments from customers?
A: While not currently implemented, the company is exploring ways to leverage blockchain technology for customer rewards, loyalty programs, and potential payment options in the future.
Q: How does this affect DDC shareholders?
A: The tiered share issuance model protects existing shareholders by issuing equity only at premium prices. Additionally, the 180-day lock-up period ensures investor alignment with long-term performance.
👉 Learn how businesses are integrating crypto into their core strategies.
Looking Ahead: The Future of Food Meets Finance
DDC’s move represents more than a financial maneuver—it’s a statement about the future of enterprise. As consumer brands face increasing pressure to innovate beyond products, DDC is redefining what it means to be modern, resilient, and forward-thinking.
By combining culinary excellence with cutting-edge financial strategy, DDC is setting a new benchmark for how traditional industries can thrive in the digital age. With Bitcoin reserves on the horizon and a world-class advisor at the helm, the company is poised for its next chapter of global expansion and technological integration.
Keywords: Bitcoin treasury reserves, DDC Enterprise, Alex Yang crypto advisor, corporate Bitcoin adoption, Web3 strategy, multi-brand food company, crypto asset management