Binance has introduced a unique rewards program known as HODLer, designed to reward long-term BNB holders with surprise airdrops. Unlike traditional campaigns such as Launchpool or Megadrop, the Binance HODLer initiative operates on a retroactive eligibility model—meaning users are evaluated based on past holdings, and rewards are distributed only after the qualification period ends.
This guide dives deep into how Binance HODLer airdrops work, how to qualify, and how they compare with other earning opportunities on the platform. Whether you're a long-term believer in BNB or simply optimizing your crypto yield strategy, this breakdown will help you understand everything you need to know.
What Is the Binance HODLer Airdrop?
The Binance HODLer airdrop, also known as the BNB Sustained Holder Campaign, is an occasional token distribution event that rewards users who have consistently held BNB in specific earning products. To qualify, you must have held BNB in one of the following during a designated period:
- BNB flexible savings (formerly BNB Vault)
- BNB fixed-term savings products
- slisBNB in your Binance Web3 Wallet
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Unlike most airdrops that require active participation, the HODLer campaign is fully passive. There’s no registration or task submission—eligibility is determined retroactively by Binance. Once the holding period ends, Binance announces the airdrop, and eligible users receive tokens directly in their spot accounts.
For example, the first HODLer airdrop was announced on July 19, but only users who held qualifying BNB positions between June 23 and July 6 were eligible. This makes it less about short-term farming and more about rewarding genuine long-term commitment to BNB.
How Does HODLer Differ From Other Binance Airdrops?
BNB holders can benefit from multiple earning mechanisms on Binance. Understanding how they differ—and whether they can be combined—is key to maximizing returns.
| Feature | Launchpool | Megadrop | HODLer |
|---|---|---|---|
| Eligibility | Hold BNB or stablecoins in flexible/fixed savings | Participate in Web3 tasks or hold fixed savings | Hold BNB in savings products or slisBNB |
| Active Participation Required | Yes (deposit for staking) | Partially (task completion) | No |
| Retroactive Qualification | No | No | Yes |
| Reward Type | Newly listed tokens | Newly issued tokens | Circulating tokens |
The good news? These programs are not mutually exclusive. If you hold BNB in fixed savings or slisBNB, you can simultaneously qualify for:
- Base yield from the savings product
- Launchpool rewards
- Megadrop points
- HODLer airdrops
That’s four layers of rewards from a single asset—making BNB one of the most versatile yield-generating tokens on Binance.
However, there's one critical caveat: staking your BNB for loans disqualifies you from all airdrop programs. Keep your holdings in approved savings products to remain eligible.
How to Qualify for the Binance HODLer Airdrop
Qualifying is simple—just maintain a position in one of these:
- BNB Flexible Savings
- BNB Fixed-Term Savings
- slisBNB in your Binance Web3 Wallet
There’s no need to actively apply. If you meet the criteria during the undisclosed holding window, you’ll automatically receive the airdropped tokens in your spot account before the new token goes live on Binance.
For instance, during the first campaign, eligible users received BANANA tokens on July 20 at 4 PM UTC, with trading enabled just one hour later.
To ensure eligibility:
- Complete identity verification (KYC) on Binance
- Avoid withdrawing or transferring BNB during potential qualification windows
- Regularly check your airdrop status
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How to Check Your HODLer Airdrop Status
To view your airdrop history and confirm receipt:
- Open the Binance app
- Go to More > Notifications > Airdrops
- Tap "My Airdrops" to see all received tokens
For more detailed insights into HODLer-specific rewards:
- Navigate to More > Launchpool
- Switch to the "Sustained Holder Airdrop" tab
- View your eligible BNB amount and allocated rewards
This section provides clearer data than the general airdrop page and helps track historical participation.
Pros and Cons of the Binance HODLer Program
✅ Advantages
- Effortless participation: No actions needed beyond holding.
- Rewards loyalty: Designed for true believers in BNB, not short-term farmers.
- Anti-sybil mechanism: Reduces exploitation by bots or fake accounts.
- Compounding benefits: Works alongside other earning methods.
❌ Drawbacks
- No advance notice: You can’t prepare after an announcement—it’s too late.
- Favors large holders: Distribution is proportional, with a cap at 4% of total BNB supply, benefiting whales more.
- Centralized risk: Overexposure to Binance increases vulnerability to platform-specific risks.
- Unpredictable frequency: No official schedule; participation requires ongoing commitment.
Historical Binance HODLer Airdrops (2024–2025)
Here’s a summary of past HODLer campaigns to identify trends:
- NXPC – May 15, 2025 (0.82% yield)
- STO – May 3, 2025 (0.03%)
- SIGN – April 28, 2025 (0.18%)
- HYPER – April 22, 2025 (0.05%)
- BABY – April 10, 2025 (0.099%)
- PARTI – March 25, 2025 (0.1%)
- BMT – March 18, 2025 (0.08%)
- GPS – March 4, 2025 (0.26%)
- SHELL – February 27, 2025 (0.14%)
- KAITO – February 20, 2025 (0.25%)
- LAYER – February 11, 2025 (0.3%)
- BERA – February 6, 2025 (0.9%)
- ANIME – January 23, 2025 (0.4%)
- PENGU & CAT – December 17, 2024 (1.5% and 0.5%)
- MOVE – December 9, 2024 (1.5%)
- THE – November 27, 2024 (up to 0.8%)
- BANANA – July 20, 2024 (0.6%)
A clear trend emerges: HODLer airdrops are becoming more frequent, sometimes occurring weekly. While individual yields have decreased compared to earlier campaigns, consistent participation increases chances of catching future drops.
Frequently Asked Questions (FAQ)
Can anyone receive the Binance HODLer airdrop?
No. Only users who have completed KYC and held BNB in eligible savings products or slisBNB during the specific qualification window are eligible.
Do I need to claim the airdrop manually?
No. The tokens are automatically deposited into your spot wallet approximately one hour before trading begins. No action is required.
Does holding BNB in Spot Wallet count?
No—only BNB in flexible/fixed savings or slisBNB in Web3 Wallet qualifies. Simply holding in your spot account does not.
Can I withdraw my BNB during the qualification period?
If you withdraw during the eligibility window, you may lose qualification. Continuous holding is required.
Are HODLer airdrops taxable?
In most jurisdictions, airdropped tokens are considered taxable income at fair market value upon receipt. Consult a tax professional for guidance.
Is there a minimum holding amount?
There is no public minimum threshold, but rewards are distributed proportionally—very small holdings may receive negligible amounts.
Final Thoughts: Who Should Participate?
The Binance HODLer program isn’t designed for quick profit chasers. It rewards long-term conviction in BNB and consistent engagement with Binance’s ecosystem.
If you already use Binance Earn products or believe in BNB’s utility—participating costs nothing extra and could yield unexpected gains. Just remember: diversify risk, avoid overexposure to any single platform, and stay informed.
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By combining passive income streams like savings yields with surprise airdrops, users can build a powerful compounding strategy—one that turns simple holding into multi-layered growth.
Stay patient, stay informed, and let your holdings work for you.