The Legacy of Speed, Style, and Innovation
In 1968, the McLaren M7A roared into history—not just for securing the team’s first Formula 1 victory, but for introducing the now-iconic papaya hue that would become synonymous with speed, innovation, and fearless ambition. That car was more than a machine; it was a symbol of a new era in motorsport, powered by the vision of Bruce McLaren and the support of traditional sponsors—what many refer to as “old money.” Fast forward to 2025, and a new kind of energy is driving transformation: digital, decentralized, and dynamic. This is the spirit behind the latest chapter in the OKX and McLaren F1 Team partnership—the Riviera livery, unveiled ahead of the Monaco Grand Prix.
This special design is more than a paint job. It’s a tribute—to Bruce McLaren on the anniversary of his passing on June 2, 1970, to the golden age of Formula 1, and to the evolution of value itself: from legacy financial systems to the rise of digital assets and blockchain-powered economies.
👉 Discover how innovation is reshaping sports and finance—see the future in motion.
A Fusion of Heritage and Horizon
The Riviera livery draws inspiration from the glamour and elegance of the French Riviera—the backdrop of one of F1’s most storied races. With its sun-kissed tones, refined gradients, and subtle nods to 1960s design motifs, the livery bridges decades of racing excellence with the digital dynamism that defines OKX today.
This marks our fourth custom livery collaboration with the McLaren F1 Team, each one pushing creative and technological boundaries. But this iteration is different. It’s not just about aesthetics—it’s about meaning. The Riviera livery symbolizes a cultural shift: the transition from old money—rooted in tradition and exclusivity—to new money, built on accessibility, transparency, and innovation.
Just as McLaren disrupted motorsport with engineering brilliance, OKX is redefining how people interact with financial systems through cryptocurrency, Web3 tools, and decentralized platforms.
More Than a Car: A Full-Team Transformation
Our partnership extends beyond the MCL39 race car. During the Monaco Grand Prix weekend, fans will see drivers Lando Norris and Oscar Piastri competing in exclusive OKX-branded race suits—a visual testament to our shared commitment to progress, performance, and pushing limits.
Monaco, with its tight corners, high stakes, and global spotlight, is the perfect stage for this moment. It’s where history meets high velocity. And this year, it’s where legacy meets digital transformation.
The Riviera livery isn’t just a celebration of where we’ve been—it’s a declaration of where we’re going.
From Old Money to New: The Cultural Shift in Finance and Sport
In the early days of Formula 1, racing was sustained by aristocratic sponsors and elite patronage—what we now call “old money.” These institutions valued tradition, discretion, and long-standing relationships. Today, a new wave of supporters—driven by technology, community, and decentralized ideals—is reshaping the sport’s ecosystem.
This shift mirrors what’s happening in finance. Traditional banking systems are being challenged by blockchain technology, crypto exchanges, and digital wallets that empower individuals with greater control over their assets. OKX stands at the forefront of this movement, offering secure, intuitive tools for millions worldwide.
The Riviera livery captures this duality: elegance rooted in history, momentum fueled by innovation.
Why Monaco? Why Now?
Monaco isn’t just a race—it’s a cultural moment. It attracts global attention, luxury brands, tech innovators, and fans who appreciate both heritage and high performance. Launching the Riviera livery here ensures maximum visibility for our message: the future of value is digital, inclusive, and fast-moving.
As we gear up for both the Monaco and Spanish Grands Prix, this campaign serves as a bridge between McLaren’s 1960s triumphs and OKX’s mission to accelerate Web3 adoption.
👉 Be part of the next evolution in digital finance—experience the power of speed and security.
OKX’s Commitment to Security and Global Expansion
Beyond the track, OKX continues to strengthen its foundation as a trusted leader in the digital asset space. We’ve recently achieved ISO/IEC 27001:2022 certification, affirming our world-class standards in information security management. This certification validates our end-to-end security protocols, ensuring user data and assets are protected with the highest level of rigor.
Simultaneously, we’re expanding our regulated services across Europe. Through MiCA passporting from our Malta headquarters, OKX has officially launched fully compliant centralized exchanges in France, Spain, Germany, and Poland—bringing secure, transparent access to crypto for millions more users.
In the U.S., we’re entering a new phase of growth with dedicated leadership focused on compliance, innovation, and user education. And with the recent launch of OKX Pay, we’re introducing a next-generation crypto payment solution designed for seamless real-world transactions—starting as a sub-app within OKX and rolling out globally in the coming months.
Frequently Asked Questions (FAQ)
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors Bruce McLaren’s legacy and the 1968 M7A’s historic win. It symbolizes the shift from traditional finance (“old money”) to digital innovation (“new money”), blending McLaren’s heritage with OKX’s vision for the future.
Q: Where can I see the Riviera livery in action?
A: The livery will debut on the MCL39 during the 2025 Monaco Grand Prix and continue through select races, including the Spanish Grand Prix.
Q: Are Lando Norris and Oscar Piastri wearing special gear?
A: Yes—both drivers will wear exclusive OKX-branded race suits during the Monaco Grand Prix weekend as part of the collaboration.
Q: Is OKX available in my country?
A: OKX offers regulated services in multiple European markets including France, Spain, Germany, and Poland via MiCA passporting. Availability varies by region—users should check local access through the app.
Q: What is OKX Pay?
A: OKX Pay is a new crypto payment solution integrated within the OKX app. It enables fast, secure transactions for everyday use, representing a step toward mainstream crypto adoption.
Q: How does this partnership reflect OKX’s values?
A: The collaboration embodies speed, innovation, and transformation—core principles shared by both OKX and McLaren Racing. It reflects our commitment to pushing boundaries in both technology and user experience.
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The Road Ahead
The Riviera livery is more than a design—it’s a statement. A fusion of past and future. A celebration of legacy and a catalyst for change. As we stand on the grid at Monaco, we’re not just honoring history—we’re accelerating toward what comes next.
Here’s to transformation.
Here’s to boldness.
Here’s to racing forward—together.
This content is for informational purposes only and does not constitute (i) investment advice or recommendation, (ii) an offer or invitation to buy, sell, or hold crypto/digital assets, or (iii) financial, accounting, legal, or tax advice. Digital assets are high-risk and highly volatile. Please consider your financial situation before trading or holding digital assets. Seek professional advice for your specific circumstances. Information provided is for general informational use and may include AI-generated content. While we strive for accuracy, we do not guarantee completeness or correctness.