The dynamic collaboration between OKX, a leading Web3 technology and digital asset platform, and the McLaren F1 Team has reached a new milestone. As of January 18, OKX’s brand identity will be prominently featured on the sidepod livery of McLaren’s 2024 Formula 1 race car, marking a significant evolution in their strategic partnership. This high-visibility branding will appear across all 20 Grand Prix events in the 2024 FIA Formula 1 World Championship season.
This latest integration builds upon the foundation laid in 2023 when OKX and McLaren co-designed the innovative “Stealth Mode” livery, unveiled in September. The new sidepod design draws direct inspiration from that collaborative effort, symbolizing the deepening synergy between cutting-edge Web3 innovation and elite motorsport engineering.
A Shared Vision for Innovation and Performance
The expanded partnership reflects more than just branding—it’s a fusion of two forward-thinking organizations committed to pushing boundaries. In a statement, Haider Rafique, Chief Marketing Officer at OKX, expressed enthusiasm about the collaboration:
“We’re thrilled to be part of McLaren F1 Team’s ‘Whatever It Takes’ campaign for the new season. We deeply admire the spirit McLaren is bringing into 2024, and it’s exciting to see the livery elements we co-created in Singapore woven into this year’s design. This will be a special year for McLaren—and an epic chapter for our partnership.”
Zak Brown, CEO of McLaren Racing, echoed this sentiment, emphasizing the value of aligning with a tech-driven brand like OKX in the fast-paced world of Formula 1:
“Last season, we delivered some unforgettable moments for fans. Now, our collaboration with OKX is stepping up. Building on that success, we’re excited to amplify our partnership and position OKX—a brand defined by innovation and vision—at the very heart of F1’s high-speed ecosystem.”
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Bridging Web3 and High-Octane Motorsport
The enhanced partnership represents a pivotal moment in connecting blockchain technology, digital ecosystems, and global sports entertainment. By placing OKX at the center of one of the most iconic F1 teams, the collaboration brings Web3 enthusiasts and F1 fans closer together at the intersection of speed, technology, and innovation.
Formula 1 is more than racing—it's a global cultural phenomenon with over 500 million engaged fans worldwide. Integrating a Web3 leader like OKX into this ecosystem enables new ways for fans to engage, from digital collectibles to interactive experiences powered by blockchain. It also signals growing institutional confidence in cryptocurrency and decentralized technologies as mainstream platforms for engagement and branding.
About OKX: Powering the Web3 Future
OKX is at the forefront of building the next generation of the internet—Web3—through secure, scalable, and user-centric products. Trusted by over 50 million users globally, including retail investors and professional traders, OKX offers a comprehensive suite of services designed for both beginners and advanced users.
Core offerings include:
- OKX Exchange: A high-performance platform supporting spot, futures, and derivatives trading with deep liquidity.
- OKX Web3 Wallet: An industry-leading self-custody solution enabling users to securely manage assets while exploring decentralized finance (DeFi), NFT marketplaces, GameFi apps, and thousands of dApps.
- Transparency Initiatives: OKX reinforces trust through monthly Proof of Reserves reports, ensuring asset backing and operational integrity.
Beyond technology, OKX champions innovation through strategic partnerships with elite global brands and athletes, including:
- Manchester City FC (Premier League champions)
- Tribeca Festival
- Golf star Ian Poulter
- Olympic snowboarder Scotty James
- F1 driver Daniel Ricciardo
These collaborations reflect OKX’s mission to bring digital assets into mainstream culture while promoting accessibility, education, and responsible innovation.
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About McLaren Racing: A Legacy of Speed and Innovation
Founded in 1963 by New Zealand racing legend Bruce McLaren, McLaren Racing has grown into one of the most storied names in motorsport history. With roots dating back six decades, the team made its Formula 1 debut in 1966 and has since achieved:
- 20 World Championships
- 183 Grand Prix victories
- 3 Indianapolis 500 wins
- Victory in its first attempt at the legendary 24 Hours of Le Mans
Today, McLaren competes across five major racing series:
- Formula 1 World Championship with drivers Lando Norris and Oscar Piastri
- NTT INDYCAR Series via Arrow McLaren
- ABB FIA Formula E World Championship with NEOM McLaren Electric Racing
- Extreme E, an off-road electric SUV series focused on environmental awareness
- F1 Esports Pro Championship under the McLaren Shadow banner—2022 champions in both team and driver categories
McLaren is also a leader in sustainability within motorsport. As a signatory to the UN Sports for Climate Action Framework, the team is committed to achieving net-zero carbon emissions by 2040. Additionally, McLaren promotes diversity and inclusion across all levels of its organization.
Frequently Asked Questions (FAQ)
Q: What does OKX’s new branding on the McLaren F1 car mean?
A: Starting in the 2024 season, OKX’s logo will appear on the sidepods of McLaren’s F1 car during all 20 Grand Prix races. This elevated placement reflects a deeper strategic partnership between the two brands.
Q: Is OKX involved in cryptocurrency trading related to F1?
A: While OKX provides tools for trading digital assets, its partnership with McLaren is focused on brand collaboration, fan engagement, and advancing Web3 adoption—not direct in-race financial products.
Q: How is Web3 being used in F1 fan experiences?
A: Through partnerships like this, teams are exploring NFTs, digital collectibles, token-gated content, and interactive platforms that allow fans to own pieces of racing history or access exclusive experiences.
Q: Does OKX offer official F1-related tokens or NFTs?
A: Any official digital collectibles would be announced through McLaren or OKX’s verified channels. Users should always verify sources to avoid scams.
Q: Why are crypto companies partnering with sports teams?
A: These partnerships help build mainstream awareness, foster community engagement, and demonstrate real-world applications of blockchain technology beyond finance.
Q: Is my data safe if I use OKX services?
A: OKX prioritizes security with features like two-factor authentication (2FA), cold wallet storage, and regular audits. Monthly Proof of Reserves reports further enhance transparency.
The Road Ahead: Technology Meets Tradition
As the 2024 F1 season accelerates, the visibility of OKX on one of motorsport’s most iconic machines underscores a broader trend: the convergence of digital innovation and traditional sports powerhouses. This isn’t just about logos on cars—it’s about shaping how fans interact with brands, technology, and each other in an increasingly digital world.
With every lap, McLaren and OKX are not only racing toward victory but also driving forward the future of fan engagement in the Web3 era.
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Keywords: OKX, McLaren F1 Team, Web3, blockchain, Formula 1, crypto partnership, NFT, DeFi