In 1968, the McLaren M7A roared onto the Formula 1 scene and forever changed the sport. It secured McLaren’s first-ever Grand Prix victory and introduced the now-legendary papaya hue that would become synonymous with the team’s identity. That era was built on the foundation of “old money” — traditional sponsors rooted in heritage, prestige, and long-standing influence. The partnership between Bruce McLaren and these early backers laid the groundwork for a racing dynasty.
Fast forward to 2025, and a new wave of innovation is reshaping the landscape. A new kind of financial energy — digital, decentralized, and dynamic — is emerging. At OKX, we’re proud to stand alongside McLaren Racing as part of this transformation, not just as a sponsor but as a symbol of what’s next. Our latest collaboration brings to life the Riviera livery, a stunning tribute to McLaren’s legacy and a bold statement about the future of finance and motorsport.
This special design will debut on the MCL39 race cars at the 2025 Monaco Grand Prix, one of the most iconic events in the F1 calendar. More than just a paint job, the Riviera livery honors the anniversary of Bruce McLaren’s passing on June 2, 1970 — a moment of reflection for the team and its global fanbase. It’s a visual narrative that blends reverence for history with a forward-looking vision driven by innovation.
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A Fusion of Heritage and Horizon
Formula 1 has always been more than speed — it’s culture, legacy, and evolution. In its early years, the sport thrived under the patronage of established institutions and wealthy benefactors. These “old money” influences shaped F1 into a symbol of elegance and exclusivity. Today, we’re witnessing a shift: new money, powered by technology and decentralized finance, is stepping into the spotlight.
The Riviera livery embodies this transition. Inspired by the glamour of the French Riviera — where Monaco sits at its heart — the design captures the sophistication of classic motorsport while embracing the vibrant energy of the digital age. It’s a celebration of where McLaren began and where both McLaren and OKX are headed.
This marks our fourth custom livery collaboration with the McLaren F1 Team, each one more than just branding — they are statements. Each design reflects a shared belief in progress, risk-taking, and redefining what’s possible.
More Than a Car: A Full-Team Vision
Our partnership extends beyond the chassis. During the Monaco Grand Prix weekend, fans will see drivers Lando Norris and Oscar Piastri competing in exclusive OKX-branded race suits. This full-team integration underscores the depth of our alliance — it’s not just about visibility, but about shared values: speed, precision, innovation, and style.
Monaco is the perfect stage for this moment. The narrow streets, high stakes, and global attention mirror the volatility and excitement of the digital asset world. Just as every millisecond counts on track, every decision in finance demands agility and foresight.
From Legacy Systems to Decentralized Possibilities
The Riviera livery isn’t merely nostalgic — it’s symbolic. It represents a shift from centralized control to open ecosystems, from rigid financial structures to borderless digital economies. Just as McLaren disrupted F1 with engineering brilliance, OKX is committed to democratizing access to financial tools through blockchain technology.
We believe that tradition doesn’t have to be static. Like the evolution of car design, financial systems can — and should — evolve. The past informs the future, but it doesn’t limit it.
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Frequently Asked Questions
Q: What is the significance of the Riviera livery?
A: The Riviera livery pays tribute to McLaren’s 1960s heritage and Bruce McLaren’s legacy, while symbolizing the shift from traditional finance (“old money”) to digital innovation (“new money”). It will be showcased on the MCL39 during the 2025 Monaco Grand Prix.
Q: Why is Monaco an important venue for this launch?
A: Monaco represents luxury, precision, and high-stakes performance — values shared by both McLaren Racing and OKX. Its status as a historic F1 venue makes it the ideal setting for honoring the past while launching a forward-looking vision.
Q: Is this livery permanent?
A: No, the Riviera livery is a special edition design created for select races in the 2025 season, beginning with Monaco. It’s part of an ongoing series of collaborative liveries between OKX and McLaren.
Q: What do “old money” and “new money” mean in this context?
A: “Old money” refers to traditional sponsorship models and financial systems rooted in legacy institutions. “New money” represents modern, tech-driven finance — including digital assets and decentralized platforms — that are reshaping industries.
Q: Are OKX products available worldwide?
A: OKX services vary by region due to regulatory requirements. Users should check local availability before accessing products or features.
Q: Does this partnership promote cryptocurrency investment?
A: This collaboration celebrates innovation and transformation in sport and finance. While OKX supports digital asset ecosystems, this content does not constitute financial advice or an endorsement of specific investments.
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Pushing Boundaries Together
At OKX, we’ve always believed in moving fast — in technology, in design, in thinking. So does McLaren. Our partnership is built on mutual respect for excellence, risk-taking, and reinvention. The Riviera livery is more than paint on carbon fiber; it’s a declaration that evolution is beautiful when done with purpose.
As we watch the MCL39 glide through the harbor-lined turns of Monaco, we’re reminded that progress isn’t about rejecting the past — it’s about building on it. The spirit of Bruce McLaren lives on in every innovation, every record broken, every boundary pushed.
Here’s to transformation.
Here’s to boldness.
Here’s to the future — racing forward.
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