In a dramatic turn of events, Travala’s native token, AVA, skyrocketed by 300% within just one hour following a pivotal revelation from former Binance CEO Changpeng Zhao (CZ). CZ confirmed on social media that Binance had invested in Travala, the blockchain-based travel booking platform, well before the pandemic and crypto market downturn—highlighting long-term confidence in the project’s vision.
This public endorsement from one of the most influential figures in the crypto space sent shockwaves through the market, reigniting investor interest and driving a massive surge in both trading volume and price momentum for AVA.
A Milestone Moment: $100 Million in Annual Revenue
The timing of CZ’s announcement couldn’t have been more strategic. It coincided with Travala’s official confirmation that it has surpassed **$100 million in gross annual revenue**—a significant leap from the $59.6 million recorded in 2023. This growth is attributed to increased demand for decentralized travel services, particularly in flight and hotel bookings.
What sets Travala apart is its seamless integration of cryptocurrency into everyday travel. Users can book over 3 million travel products across 230+ countries using more than 100 different cryptocurrencies, including Bitcoin, Ethereum, and its native AVA token.
“We invested in this crypto travel platform pre-COVID, pre-crypto winter, and held on. BUILD,”
— Changpeng Zhao (CZ), via X (formerly Twitter)
This bold statement not only reaffirmed Binance’s early bet on Web3 travel innovation but also served as a rallying cry for builders and believers in decentralized ecosystems.
👉 Discover how blockchain is transforming the future of global travel and digital spending.
Strategic Reserves to Fuel Long-Term Growth
In addition to its revenue milestone, Travala announced plans to establish a Bitcoin and AVA reserve, aimed at strengthening its financial foundation and supporting sustainable development. These reserves will help stabilize operations, fund future innovations, and reinforce trust among users and investors.
By holding strategic allocations of both AVA and BTC, Travala positions itself at the intersection of decentralized finance (DeFi) and real-world utility—offering tangible value beyond speculative trading.
Founded in 2017, Travala has consistently pushed boundaries in the blockchain travel sector. It was among the first platforms to enable crypto payments for mainstream travel services, bridging the gap between digital assets and physical experiences.
Pioneering Decentralized Travel Innovation
Travala didn’t stop at flights and hotels. In 2021, the company launched Dtravel, a decentralized alternative to Airbnb built on blockchain technology. Dtravel empowers property hosts by giving them ownership stakes in the platform through governance tokens—aligning incentives and fostering community-driven growth.
This peer-to-peer model eliminates traditional intermediaries, reduces fees, and redistributes profits back to participants. With Dtravel, Travala expands its ecosystem beyond bookings into decentralized hospitality networks, where users aren’t just customers—they’re stakeholders.
The success of Dtravel underscores a broader trend: consumers are increasingly seeking transparent, user-owned platforms that prioritize fairness and long-term sustainability over corporate profits.
Binance’s Expanding Blockchain Investment Strategy
CZ’s tweet wasn’t just about Travala—it highlighted Binance’s broader strategy of backing high-potential blockchain projects across diverse sectors. Through Binance Labs, the exchange’s venture arm has continued to fund innovative startups shaping the future of Web3.
In 2024 alone, Binance Labs has made strategic investments in several key areas:
- Restaking infrastructure via a partnership with Kernel on BNB Chain, enabling deeper capital efficiency for tokens like BNB and BTC.
- Decentralized science (DeSci) through funding for BIO Protocol, which supports open scientific research in critical fields such as cryopreservation, women’s health, and mental wellness via BioDAOs.
- Bitcoin liquidity innovation by investing in Lombard, a leading Bitcoin liquid staking platform that now controls 40% of the market share. The platform is expanding its secure multi-chain staking protocol to enhance cross-chain interoperability.
These moves reflect a calculated effort to support foundational technologies that expand blockchain’s real-world impact—beyond finance into science, identity, infrastructure, and now, travel.
👉 Explore how leading crypto platforms are funding the next wave of blockchain innovation.
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These terms reflect high-volume search queries related to cryptocurrency adoption in travel, investment trends from major exchanges, and growing interest in decentralized alternatives to traditional services.
Frequently Asked Questions (FAQ)
Why did AVA token surge 300% suddenly?
The sudden price increase followed a tweet from Changpeng Zhao (CZ), who revealed that Binance had invested in Travala before the pandemic and maintained its position. This endorsement signaled strong confidence in the project, triggering widespread buying activity.
Can I book real flights and hotels with cryptocurrency on Travala?
Yes. Travala supports over 100 cryptocurrencies and offers access to more than 3 million travel products worldwide, including flights, hotels, and vacation rentals—all bookable directly with digital assets.
What is the significance of Travala’s Bitcoin and AVA reserve?
The reserve aims to ensure long-term stability, fund ecosystem development, and increase trust by backing platform operations with proven digital assets. It reflects a commitment to transparency and financial resilience.
How does Dtravel differ from Airbnb?
Dtravel is a decentralized version of Airbnb where hosts earn governance tokens and gain voting rights. Instead of centralized control, decisions are made by the community, reducing fees and redistributing value to participants.
Is Binance still actively investing in blockchain startups?
Yes. Through Binance Labs, Binance continues to fund innovative projects across DeFi, restaking, decentralized science (DeSci), and infrastructure—proving its ongoing commitment to advancing the Web3 ecosystem.
What factors contributed to Travala reaching $100 million in revenue?
Growth was driven by rising adoption of crypto payments for travel, expanded service offerings, increased user trust, and strategic partnerships that enhanced global accessibility and payment flexibility.
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Final Thoughts: The Future of Travel Is Decentralized
Travala’s journey—from early-stage startup to a $100 million revenue-generating platform—demonstrates the growing viability of blockchain in everyday life. With strong backing from industry leaders like Binance and continuous product innovation, the company is well-positioned to lead the charge in decentralized travel.
As more users seek financial sovereignty and transparent systems, platforms like Travala and Dtravel offer a glimpse into a future where travelers own their data, earn rewards for participation, and transact freely across borders—without intermediaries.
The AVA token’s explosive rally may be short-lived, but the underlying fundamentals suggest lasting momentum. With real revenue, real use cases, and real adoption, Travala isn’t just surviving the crypto winter—it’s thriving.