In a bold move signaling a transformative shift in corporate treasury strategy, DDC Enterprise Limited (NYSE: DDC) has unveiled its official Bitcoin Manifesto—a visionary roadmap outlining the company’s transition toward adopting Bitcoin as a core reserve asset. Written by founder and CEO Norma Chu, the manifesto blends personal insight, macroeconomic analysis, and long-term strategic vision to explain why a consumer food brand is embracing digital asset innovation.
This isn’t just about diversification. It’s about redefining resilience in an era of financial uncertainty.
From Food to Financial Foresight: The Evolution of DDC
Founded over a decade ago with the mission to share the joy of Asian cuisine globally, DDC began as a content platform before evolving into a vertically integrated portfolio of consumer food brands. Today, it reaches millions across Asia and North America and is proudly listed on the New York Stock Exchange under the ticker DDC.
Yet, as global markets face mounting volatility, Norma Chu asserts that staying static is no longer an option.
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“The world has changed,” Chu writes. “And so must corporate strategy.”
Why Now? The Case for Strategic Bitcoin Adoption
Since 2020, the global financial landscape has undergone seismic shifts:
- U.S. inflation peaked at 9.1% in 2022, the highest in four decades
- Global debt now exceeds $313 trillion, surpassing 330% of world GDP
- Over 50 countries faced double-digit inflation in 2022 alone
In this climate, holding traditional fiat currencies poses a silent but significant risk.
The Hidden Cost of Holding Cash
Fiat money may feel safe, but its purchasing power erodes over time:
- The U.S. dollar has lost over 85% of its value since 1971
- The Chinese yuan (RMB) declined by more than 10% against the USD in 2023
“Cash isn’t neutral,” Chu emphasizes. “It quietly erodes. Doing nothing is a decision—with consequences.”
For DDC, inaction was no longer tenable.
Why Bitcoin? Scarcity, Performance, and Resilience
Bitcoin is often dismissed as speculative or volatile. But after rigorous research, Chu concluded that Bitcoin represents something far more profound: a durable store of value.
Three key factors drove DDC’s decision:
1. Scarcity by Design
Unlike fiat currencies, which central banks can print endlessly, Bitcoin has a hard cap of 21 million coins. This scarcity is enforced not by governments, but by decentralized consensus and cryptographic code—making it immune to inflationary policies.
2. Historical Outperformance
Since 2011, Bitcoin has delivered a compound annual growth rate (CAGR) of approximately 72%, outpacing stocks, real estate, and gold. Between 2011 and 2023, it outperformed 99.9% of global equities, with only Nvidia matching its returns.
3. Proven Longevity
Despite bans, exchange collapses, and intense skepticism, Bitcoin has survived three full market cycles and now boasts a market capitalization exceeding $2.2 trillion.
For DDC, Bitcoin isn’t speculation—it’s strategic risk mitigation.
The DDC Bitcoin Accumulation Strategy
DDC’s approach is methodical, transparent, and built for long-term success:
- Initial acquisition: 100 BTC
- 6-month goal: 500 BTC
- 36-month target: 5,000 BTC
To ensure responsible execution, DDC has established a dedicated treasury team and expanded its crypto-native advisory board, focusing on security, compliance, and risk management.
The company acquired its first 21 BTC last Friday—marking the official launch of its Bitcoin treasury strategy.
Why a Food Company? Rethinking Industry Boundaries
DDC isn’t abandoning food. It’s evolving beyond it.
“The biggest mistake traditional businesses can make today is thinking narrowly,” Chu states. As AI, blockchain, and digital finance reshape every sector, consumer brands must adapt or risk obsolescence.
Companies like MicroStrategy and Metaplanet have already demonstrated that Bitcoin can serve as a powerful treasury reserve. Now, DDC aims to lead that charge in the consumer space.
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“In an era where crypto and AI are redefining value,” Chu writes, “we must rethink what we can be—not just as brand-builders, but as stewards of capital, innovation, and resilience.”
A Personal Journey: From Skeptic to Advocate
Norma Chu didn’t start in crypto. She’s never mined a coin or traded during early bull runs. She’s a builder—a female founder who grew DDC from the ground up through pandemic disruptions and economic uncertainty.
Her journey with Bitcoin began with skepticism. But true to her nature, she dug into the data.
What she found was compelling: a decentralized system engineered to withstand inflation, devaluation, and systemic risk—exactly the challenges keeping corporate leaders awake at night.
Now, she wants to be a bridge for others like her—especially non-crypto business leaders in traditional industries.
Championing Inclusion: Building a Female-Led Bitcoin Community
Representation matters.
Since 1970, fewer than 30 women have founded U.S.-listed public companies. Chu is one of them—and she believes there should be many more.
The gender gap extends into crypto: women represent only 13–15% of global Bitcoin holders.
This imbalance isn’t due to lack of interest or capability—it stems from limited access, visibility, and community.
DDC is committed to changing that by fostering a global female-led Bitcoin community, empowering women entrepreneurs, founders, and operators to engage confidently with digital assets.
The DDC Bitcoin Mission: Six Pillars of Value Creation
DDC’s Bitcoin strategy rests on six core principles:
- Acquire and hold Bitcoin securely as a long-term reserve asset to generate lasting shareholder value
- Grow holdings strategically, adapting to market dynamics with disciplined financial management
- Operate with transparency and authenticity, building trust at every stage
- Deliver long-term returns by leveraging Bitcoin’s deflationary properties and macro resilience
- Educate non-crypto business leaders, helping traditional operators understand Bitcoin’s role in modern finance
- Empower more women to explore, adopt, and shape the future of Bitcoin
This mission reflects DDC’s broader vision: to become a 100-year company, built on innovation, integrity, and inclusion.
Frequently Asked Questions (FAQ)
Why would a food company invest in Bitcoin?
DDC views Bitcoin as a strategic hedge against inflation and currency devaluation. As global financial systems face increasing instability, diversifying into scarce digital assets strengthens long-term resilience—without diverting focus from core operations.
Is DDC selling off its food business?
No. This move complements—not replaces—DDC’s existing business. The company remains committed to growing its consumer brands while modernizing its treasury management.
How will DDC store its Bitcoin securely?
DDC employs institutional-grade custody solutions, including cold storage and multi-signature wallets, managed by its dedicated treasury and advisory teams to ensure maximum security.
What happens if Bitcoin’s price drops?
DDC’s strategy is long-term and buy-and-hold oriented. Short-term volatility is expected; the focus remains on Bitcoin’s macroeconomic fundamentals and historical appreciation over time.
Can individual investors follow DDC’s strategy?
While every investor’s risk profile differs, DDC’s approach highlights the growing trend of corporations treating Bitcoin as a legitimate reserve asset—a development that may inspire broader adoption.
How does this benefit shareholders?
By allocating capital to an appreciating, scarce asset outside the traditional financial system, DDC aims to preserve and grow shareholder value over decades—not just quarters.
The Road Ahead: Building for the Next Century
To shareholders, customers, and partners: thank you for supporting DDC’s evolution—not just in what we do, but in how we think.
To fellow founders and CFOs—especially in traditional industries—we invite you to explore this path with curiosity and courage.
And to every woman watching from the sidelines: there’s space here for you. Let’s build the future together.
This isn’t about hype. It’s about high-integrity innovation. It’s about resilience. It’s about preparing for a future that demands bold thinking.
DDC Enterprise isn’t just adapting to change—we’re helping shape it.
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We believe the future belongs to those who prepare for it.
And we’re building DDC to thrive—for not just five years—but for 100.