The LIV Golf League has made a landmark move in its commercial evolution by announcing its first official team sponsor. Majesticks GC, one of the league’s most prominent teams, has secured a major partnership with OKX, a global leader in cryptocurrency exchange and Web3 innovation. This milestone marks a pivotal moment in the league’s strategy to expand its global footprint and deepen fan engagement through forward-thinking brand collaborations.
A New Era for Golf Sponsorship
Sponsorship in professional golf has traditionally centered around individual players or tournament events. However, the partnership between Majesticks GC and OKX signals a shift toward team-based branding—a model more commonly seen in mainstream sports like football or basketball. This evolution aligns with LIV Golf’s team-centric format, which emphasizes camaraderie, strategy, and collective performance.
Under the new agreement, Majesticks GC players—including Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield, and Laurie Canter, who is temporarily replacing an injured Horsfield—will wear the OKX logo on their team kits. This visibility extends across all LIV Golf events held in key regions such as the United States, Europe, the Middle East, and Asia, offering the brand extensive international exposure.
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Bridging Golf and Web3 Innovation
OKX is no newcomer to high-profile sports partnerships. The company already maintains long-term collaborations with elite organizations such as the McLaren Formula 1 Team and Manchester City, the reigning English Premier League champions. These alliances reflect OKX’s strategic focus on reaching global audiences through performance-driven sports platforms.
With this latest move into golf, OKX aims to leverage Web3 technology to redefine how fans interact with their favorite teams and athletes. The partnership will explore innovative digital experiences, including potential NFT integrations, token-gated content, and interactive fan platforms that go beyond traditional media coverage.
Haider Rafique, Chief Marketing Officer at OKX, emphasized the synergy between the brand and Majesticks GC:
“Golf captivates people around the world, however, its reach can be magnified if we dare to think big about fan engagement, inclusivity and truly unique partnership activations that use Web3 to amaze and inspire. This is what we’re shooting for with Majesticks GC—a top-tier team that exemplifies our values and ambitions.”
Player Perspectives: Passion Meets Innovation
For Ian Poulter, Majesticks GC co-captain and longtime ambassador for OKX, this partnership feels like a natural progression. His personal association with the brand has given him firsthand insight into its commitment to technological advancement and creative storytelling.
“I know that OKX brings passion, technological expertise, and creative thinking to everything it does,” Poulter said. “That’s why I’m so excited to welcome them as the first official global sponsor for Majesticks GC. We both have ambitions—not only to win but to challenge the status quo.”
Poulter highlighted that fans can expect exclusive behind-the-scenes content and immersive digital experiences that will bring them closer to the team’s journey on and off the course. From real-time updates to interactive challenges, the collaboration aims to foster a deeper connection between athletes and supporters.
James Dunkley, Team Principal of Majesticks GC, echoed these sentiments:
“We are delighted to announce this groundbreaking partnership with OKX—the most innovative brand in Web3. Having worked with them through Ian’s sponsorship, we’re excited to leverage their creativity and technology experience to create fan-focused activations that stand out.”
On-Course Debut and Upcoming Events
The newly branded Majesticks GC kits will make their competitive debut at the upcoming LIV Golf event at Valderrama, followed by LIV Golf London at the Centurion Club in Hertfordshire from July 7–9. These high-profile tournaments will serve as launchpads for joint marketing campaigns and digital activations designed to engage both live attendees and remote audiences.
With millions of viewers expected across broadcast and streaming platforms, the timing of the sponsorship announcement ensures maximum visibility during a critical phase of the LIV Golf season.
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Core Keywords Integration
This partnership underscores several key themes shaping modern sports marketing: LIV Golf, Majesticks GC, OKX sponsorship, Web3 in sports, golf team branding, fan engagement innovation, crypto partnerships, and sports technology integration. These keywords naturally reflect the evolving intersection of athletics, digital transformation, and audience interaction—all central to understanding the significance of this deal.
By aligning with a tech-forward brand like OKX, Majesticks GC positions itself not just as a competitive force on the course, but as a pioneer in reimagining what a modern golf team can represent in the digital age.
Frequently Asked Questions
Q: Who is sponsoring Majesticks GC in LIV Golf?
A: OKX, a leading cryptocurrency exchange and Web3 innovator, is the first official global sponsor of Majesticks GC.
Q: Will all team members wear the sponsor logo?
A: Yes, all competing players—including Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield, and temporary replacement Laurie Canter—will wear the OKX logo on their team kits during events.
Q: What does Web3 mean in sports sponsorships?
A: Web3 refers to decentralized internet technologies like blockchain, NFTs, and digital tokens. In sports, it enables new forms of fan ownership, exclusive content access, and interactive experiences beyond traditional advertising.
Q: Has OKX sponsored golf before?
A: While this is OKX’s first official team sponsorship in golf, the company previously partnered with individual player Ian Poulter and has extensive experience in sports through alliances with McLaren F1 and Manchester City.
Q: Where will the new team kits be debuted?
A: The updated kits will be worn for the first time at the LIV Golf event in Valderrama, followed by LIV Golf London at the Centurion Club from July 7–9.
Q: How does this sponsorship benefit fans?
A: Fans can expect innovative digital experiences such as behind-the-scenes content, potential NFT drops, gamified interactions, and exclusive access powered by Web3 technology.
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