OKX and Manchester City Launch the Second ‘Unseen City Shirts’ Digital Collectible

·

The world of sports and digital innovation continues to converge in exciting ways, and the latest collaboration between OKX and Manchester City is a prime example. The two partners have unveiled the second design in their limited-edition digital collectible series: the ‘Unseen City Shirts’. This new release, titled ‘Blue Moon’, invites global fans to engage with the club’s legacy through the power of Web3 technology.

👉 Discover how football fans are shaping the future of digital collectibles with cutting-edge Web3 experiences.

Introducing the ‘Blue Moon’ Digital Collectible

Launched on April 29, 2024, the ‘Blue Moon’ digital collectible is now available for minting via the OKX Web3 Marketplace within the OKX app. Fans can participate in this exclusive campaign until May 2, 2024, at 10:00 BST. This release follows the first collectible in the series, ‘The Roses and the Bees’, which was designed by Christian Jeffery and released from April 22 to April 25.

The ‘Blue Moon’ design was created by acclaimed artist Charli Cohen, whose work captures the emotional heartbeat of Manchester City’s fanbase. The shirt draws direct inspiration from the club’s iconic anthem, "Blue Moon", sung passionately by supporters before every home match at the Etihad Stadium. The design features a visual representation of the lunar cycle, symbolizing transformation, unity, and the enduring spirit of the club.

Subtle yet intentional, the OKX brand is integrated into the shoulders of the shirt using its signature color palette—blending seamlessly into the artistic vision while reinforcing the partnership between technology and sport.

How to Mint and What You Can Win

Each digital collectible minted during the campaign period is randomly assigned one of three rarity levels:

This gamified approach adds excitement and exclusivity, giving fans more than just a digital keepsake—they gain access to real-world rewards. Depending on the rarity tier, participants can win:

To mint a collectible, fans simply need to access the OKX app, navigate to the Web3 Marketplace, and complete the minting process. No prior knowledge of blockchain is required—OKX ensures a smooth, user-friendly experience for newcomers and seasoned crypto users alike.

👉 Turn your fandom into something tangible—mint your digital collectible and unlock exclusive football experiences today.

The Evolution of OKX’s Partnership with Manchester City

Since its inception in March 2022, the partnership between OKX and Manchester City has grown steadily, becoming one of the most visible and innovative alliances in modern football. What began as a sponsorship deal evolved quickly:

This long-term commitment reflects a shared vision: to bridge traditional sports with next-generation digital engagement. Through initiatives like the OKX Collective and the episodic ‘my fabric’ campaign, OKX has brought Web3 experiences directly to fans.

Featuring global brand ambassadors such as Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson, these campaigns highlight how athletes are embracing blockchain not just as a trend, but as a tool for deeper fan connection.

Why Digital Collectibles Matter in Modern Sports

Digital collectibles—often referred to as NFTs (Non-Fungible Tokens)—are transforming how fans interact with their favorite teams. Unlike traditional merchandise, these items are:

For clubs like Manchester City, launching digital wearables allows them to reach a global audience instantly while preserving authenticity and scarcity. For fans, it means owning a piece of club history that’s both personal and provably rare.

Moreover, these initiatives lower barriers to entry. You don’t need to attend a match or live in Manchester to feel part of the community—anyone with internet access can participate.

Core Keywords:

These keywords reflect growing search trends around blockchain in sports, fan-driven NFT campaigns, and how major clubs are leveraging technology to deepen loyalty.

Frequently Asked Questions (FAQ)

Q: What is an ‘Unseen City Shirt’ digital collectible?
A: It’s a limited-edition digital football shirt released as an NFT. Fans can mint it via the OKX app and may win exclusive prizes based on its rarity level.

Q: How do I mint the ‘Blue Moon’ collectible?
A: Open the OKX app, go to the Web3 Marketplace, find the ‘Unseen City Shirts’ campaign, and follow the prompts to mint before May 2, 2024.

Q: Are there real prizes for digital collectibles?
A: Yes! Depending on rarity (Classic, Rare, Ultra Rare), fans can win physical shirts, match tickets, and other exclusive rewards.

Q: Do I need cryptocurrency to participate?
A: The OKX app supports easy onboarding. You may need a small amount of crypto for gas fees, but the interface guides you step-by-step.

Q: Is this available worldwide?
A: Yes, fans from most countries can participate, though local regulations may apply. Always check compliance in your region.

Q: What happens after I mint a collectible?
A: It’s stored securely in your OKX wallet. If you win a prize, you’ll be contacted directly with redemption instructions.

👉 See what’s next in fan-powered football culture—join thousands already exploring Web3 rewards through sport.

Looking Ahead: The Future of Fan Engagement

The ‘Unseen City Shirts’ series isn’t just about commemorative art—it’s a glimpse into the future of fan engagement. As more sports organizations explore blockchain, we’re likely to see:

OKX and Manchester City are leading this shift, proving that Web3 isn’t just for tech enthusiasts—it’s for every fan who wants to feel closer to the game.

By merging emotional storytelling with technological innovation, this campaign sets a new standard for how brands and clubs can co-create value with their audiences.

Whether you're a lifelong supporter or new to football fandom, now is an exciting time to get involved—digitally, globally, and authentically.