Opening New Frontiers: How Securities Firms Are Advancing Into Virtual Asset Trading

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The global financial landscape is undergoing a transformative shift, and at the heart of this evolution is the growing integration of virtual assets into traditional finance. One of the most notable developments in recent months has been the strategic move by Hong Kong-based securities firms to expand into regulated virtual asset trading. This shift is not just a technological upgrade—it's a fundamental reimagining of how financial services are delivered, especially in cross-border digital finance.

At the forefront of this transformation is Guotai Junan International, which recently became the first mainland Chinese-backed securities firm in Hong Kong to receive approval from the Securities and Futures Commission (SFC) to upgrade its existing Type 1 license (for securities trading) to include virtual asset trading services and advisory on such assets. This milestone allows clients to directly trade major cryptocurrencies like Bitcoin and other digital assets on its platform—marking a pivotal moment for institutional adoption in Asia.

The Significance of the VASP License Upgrade

Guotai Junan International’s new authorization falls under Hong Kong’s Virtual Asset Service Provider (VASP) regulatory framework. By enhancing its current license rather than applying for a standalone crypto exchange permit, the firm demonstrates how traditional financial institutions can seamlessly integrate digital assets into their existing operations—without compromising compliance or risk management.

This model is gaining traction. According to the SFC, 41 financial institutions have now been approved to upgrade their Type 1 licenses to include virtual asset services, while 11 dedicated crypto platforms are fully licensed to operate in Hong Kong. These numbers reflect a maturing ecosystem where regulation and innovation coexist.

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A Strategic Shift in Business Models

The entry of established brokers into virtual assets signals more than just diversification—it represents a strategic pivot toward high-value digital infrastructure. As Dongwu Securities analyst Sun Ting points out, Guotai Junan International has proven that top-tier Chinese brokers possess the operational rigor and compliance capability to manage virtual asset services responsibly.

This sets a precedent for other firms with strong Hong Kong subsidiaries. The competitive edge is no longer just about offering low-cost trading channels; it's about building robust cross-border digital financial infrastructure that connects global markets with China’s vast investor base.

As the industry evolves, the focus shifts from commoditized brokerage services to differentiated offerings such as:

These capabilities position forward-thinking firms to capture value beyond transaction fees—opening doors to asset management, structured products, and even decentralized finance (DeFi) integrations in the long run.

Hong Kong’s Evolving Regulatory Roadmap

A key enabler of this transformation is Hong Kong’s progressive yet cautious regulatory approach. In February 2025, the SFC unveiled its "A-S-P-I-Re" roadmap, outlining a clear vision for virtual asset market development:

This was followed by the release of the Hong Kong Digital Assets Development Policy Statement 2.0 on June 26, which solidified the SFC’s role as the primary regulator for digital asset service providers. Meanwhile, the Hong Kong Monetary Authority (HKMA) will oversee banks engaging in digital asset activities, ensuring systemic stability.

Together, these frameworks create a balanced environment where innovation thrives within clear guardrails—making Hong Kong one of Asia’s most attractive hubs for compliant virtual asset ventures.

Broader Industry Momentum

Guotai Junan International may be the first, but it won’t be alone for long. Several major Chinese-backed brokers are advancing similar initiatives:

All are actively pursuing license upgrades or developing compliant crypto trading capabilities. Their collective momentum suggests a broader trend: the institutionalization of digital assets in global capital markets.

According to research from Shenwan Hongyuan, virtual asset trading offers securities firms a new revenue stream through agency-based models—particularly valuable for international divisions seeking growth beyond saturated domestic markets.

Long-Term Outlook: From Experimentation to Institutional Adoption

Looking ahead, analysts at Huaxi Securities believe that stablecoins pegged to the Hong Kong dollar could serve as a catalyst for further innovation. These digital currencies could enable faster, cheaper cross-border transactions and lay the groundwork for tokenized securities—digital versions of stocks, bonds, or funds that settle instantly on blockchain networks.

For mainland Chinese brokers with offshore arms, this represents a viable "going global" strategy. By leveraging Hong Kong’s open financial system and regulatory clarity, they can offer innovative products to international clients while maintaining compliance with both local and home-country regulations.

Huachuang Securities’ non-bank financial team echoes this sentiment, forecasting that more brokers with solid customer bases and international presence will complete their license upgrades in the coming quarters. This influx will deepen market liquidity, enhance investor protection, and accelerate the construction of a mature virtual asset ecosystem in Hong Kong.

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Frequently Asked Questions (FAQ)

Q: What is a VASP license?
A: A Virtual Asset Service Provider (VASP) license is issued by Hong Kong’s Securities and Futures Commission (SFC) to firms offering crypto trading, custody, or advisory services. It ensures compliance with anti-money laundering (AML), cybersecurity, and investor protection standards.

Q: Can all clients trade crypto on Guotai Junan International’s platform?
A: Initially, access may be limited to professional or accredited investors, in line with SFC guidelines. Retail access could expand as market conditions and regulatory clarity evolve.

Q: How does upgrading a Type 1 license differ from launching a standalone crypto exchange?
A: License upgrading allows traditional brokers to integrate virtual assets into existing platforms with established compliance systems, reducing operational risk and speeding time-to-market compared to building a new exchange from scratch.

Q: Are these virtual asset services available to mainland Chinese investors?
A: Direct access remains restricted due to China’s domestic regulations on cryptocurrency. However, eligible overseas investors—including Chinese nationals residing outside mainland China—can participate via Hong Kong-based platforms.

Q: What are tokenized securities?
A: Tokenized securities are traditional financial instruments (like stocks or bonds) represented as digital tokens on a blockchain. They offer benefits such as 24/7 trading, faster settlement, and programmable features through smart contracts.

Q: Is Hong Kong becoming a crypto hub in Asia?
A: Yes. With clear regulations, strong institutional participation, and government support, Hong Kong is positioning itself as a leading center for compliant virtual asset innovation in Asia—complementing its status as a global financial hub.

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Conclusion

The approval granted to Guotai Junan International is more than a corporate milestone—it's a signal of structural change in global finance. As securities firms embrace virtual assets under clear regulatory frameworks, they are not only diversifying revenue but also laying the foundation for a new era of digital financial infrastructure.

With Hong Kong leading the charge in Asia, supported by progressive policies and growing institutional interest, the convergence of traditional finance and blockchain-based assets is no longer speculative—it's operational. For investors, innovators, and financial institutions alike, the future of trading is being rewritten—one compliant step at a time.