Coinbase Introduces PayID and Premium Services for Aussie Retail Customers

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Coinbase is expanding its footprint in Australia with the launch of three innovative services tailored specifically for retail customers. These enhancements aim to simplify access to the cryptocurrency economy while improving security, usability, and customer support for users across the country.

This strategic move reinforces Coinbase’s commitment to delivering localized, user-friendly crypto solutions in one of the world’s most active fintech markets.

Introducing PayID for Seamless AUD Transfers

One of the standout features in this rollout is the integration of PayID—a widely adopted Australian payment system—into Coinbase’s platform. This allows users to deposit Australian Dollars (AUD) directly into their accounts using just a mobile number or email address linked to their bank account.

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Developed by Australia’s financial sector in collaboration with the Reserve Bank of Australia, PayID eliminates the need for traditional bank details like BSB and account numbers during transactions. For Coinbase users, this means faster, more intuitive top-ups without compromising on security.

“First, we are introducing PayID as a way for Australians to top up their Coinbase accounts using direct Australian Dollar transfers.” – Coinbase Announcement

This upgrade significantly lowers the barrier to entry for new investors who may have found previous banking integrations cumbersome. It also aligns with national efforts to digitize financial infrastructure and promote real-time payments.

Advanced Trading Tools for Retail Investors

In addition to streamlined deposits, Coinbase is rolling out Retail Advanced Trading—a powerful suite designed for active traders. This feature offers:

By bringing institutional-level tools to everyday investors, Coinbase empowers Australians to take greater control of their trading strategies. Whether users are executing day trades or managing long-term portfolios, these tools provide the flexibility and transparency needed to succeed in volatile markets.

The introduction of 24/7 customer chat support further strengthens the user experience, ensuring help is available whenever issues arise—especially critical during fast-moving market conditions.

A Growing Commitment to the Australian Market

Coinbase hasn’t just launched new features—it’s embedded itself deeper into Australia’s financial ecosystem. The company has officially registered Coinbase Australia Pty Ltd and secured enrollment with the Australian Transaction Reports and Analysis Centre (AUSTRAC) as a digital currency exchange provider.

This regulatory compliance underscores Coinbase’s dedication to operating safely and transparently under local laws, giving users confidence that their assets and data are protected.

Moreover, Coinbase has partnered with the Royal Melbourne Institute of Technology (RMIT) to conduct research on Web3 and the future of finance in Australia. This academic collaboration explores how blockchain technology can reshape financial services, education, and digital ownership over the next decade.

The firm has also joined Blockchain Australia, the nation’s leading industry body for blockchain innovation, signaling its intent to collaborate with local startups, regulators, and enterprises shaping the future of decentralized technologies.

Why Australia Matters in the Global Crypto Landscape

Australia has long been at the forefront of digital currency adoption. According to Coinbase leadership, Australians were among the earliest global adopters of cryptocurrencies—and remain some of the most informed and engaged investors today.

Nana Murugesan, Vice President of International and Business Development at Coinbase, highlighted this momentum:

“Aussies were some of the world's earliest adopters of digital currencies, and they are savvy investors. We know this because Coinbase was one of the first platforms Australians trusted with their crypto investments. Now, we want to elevate their experience using Coinbase.”

To lead this expansion, Coinbase recently appointed John O’Loghlen as Australia Country Director. His deep understanding of local fintech dynamics will guide product development and regulatory engagement moving forward.

Australia’s reputation as a “hotbed of fintech innovation” makes it an ideal testbed for new crypto products before broader international deployment.

Regulatory Momentum Beyond Australia

While focusing on Australia, Coinbase continues to strengthen its global compliance posture. Just last month, it secured official registration as a Virtual Asset Service Provider (VASP) from the Dutch Central Bank (De Nederlandsche Bank – DNB). This license enables full-service operations in the Netherlands, serving both retail and institutional clients under EU-aligned regulations.

This dual focus—on innovation and regulation—positions Coinbase as a trusted gateway between traditional finance and the emerging digital asset economy.

👉 See how leading platforms are bridging traditional finance with crypto innovation.

Frequently Asked Questions (FAQ)

Q: What is PayID and how does it work with Coinbase?
A: PayID is an Australian payment system that links your mobile number or email to your bank account. With Coinbase, you can now use PayID to instantly transfer AUD to your account without sharing sensitive banking details.

Q: Is Retail Advanced Trading available to all Australian users?
A: Yes, the feature is available to all retail customers in Australia. It includes advanced order types, volume-based discounts, and a professional trading interface accessible directly through the app.

Q: Is Coinbase regulated in Australia?
A: Yes. Coinbase Australia Pty Ltd is registered with AUSTRAC as a Digital Currency Exchange provider, ensuring compliance with anti-money laundering and counter-terrorism financing laws.

Q: Does Coinbase offer customer support in Australia?
A: Yes. Coinbase now provides 24/7 live chat support specifically for Australian users, improving response times and service quality.

Q: Can I use PayID to withdraw funds from Coinbase?
A: Currently, PayID is only enabled for deposits (top-ups). Withdrawals continue to be processed via standard bank transfers.

Q: What is Coinbase’s partnership with RMIT focused on?
A: The collaboration centers on researching Web3 technologies and their impact on the future of finance in Australia, including decentralized identity, smart contracts, and tokenized assets.

Final Thoughts: Building the Future of Finance Down Under

Coinbase’s latest initiatives reflect a clear vision: making crypto investing safer, faster, and more accessible for everyday Australians. With PayID integration, advanced trading tools, round-the-clock support, and strong regulatory standing, the platform is setting a new standard for digital asset services in the region.

As blockchain technology continues to evolve, platforms that combine innovation with trust will lead the next phase of adoption.

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