The McLaren Formula 1 Team, in collaboration with its Official Primary Partner OKX, has unveiled a striking Riviera-inspired livery enhancement set to grace both MCL39 race cars during the 2025 Monaco and Spanish Grands Prix. This special design pays homage to McLaren’s rich heritage while symbolizing the cutting-edge innovation shared by both the racing team and its pioneering partner.
A Nod to Legacy and Innovation
The new livery draws deep inspiration from the legendary McLaren M7A, the iconic race car that delivered the team’s first Formula 1 victory in 1968 with Bruce McLaren behind the wheel. That historic win not only marked a turning point for the team but also introduced the now-signature papaya hue—a bold visual statement in an era dominated by black-and-white television broadcasts.
Today’s livery enhancement reinterprets that legacy with a modern twist, blending the clean, elegant lines reminiscent of the French Riviera’s timeless sophistication. The design juxtaposes classic aesthetics with forward-thinking innovation, mirroring the synergy between McLaren’s racing excellence and OKX’s mission to redefine digital finance.
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Celebrating A New Alternative
At the heart of this collaboration lies the shared philosophy of _A New Alternative_—a concept championed by OKX as it expands across European markets. Just as the M7A broke away from conventional racing identities, OKX challenges traditional financial systems by offering accessible, transparent, and innovative cryptocurrency solutions.
This livery enhancement is more than cosmetic; it's a statement of transformation. It reflects how both McLaren and OKX thrive at the intersection of heritage and progress, where legacy fuels future breakthroughs.
On-Track Presence and Fan Engagement
The enhanced livery will be featured on both McLaren MCL39s throughout the full race weekends at Monaco and Spain—two of the most prestigious events on the Formula 1 calendar. These circuits are known not only for their technical demands but also for their cultural significance, making them ideal stages for this fusion of style, history, and technology.
In Monaco, drivers Lando Norris and Oscar Piastri will further embrace the theme by wearing race overalls inspired by the A New Alternative concept, aligning their full appearance with the car’s aesthetic transformation.
A dedicated campaign film shot on location in Monte Carlo features Norris and Piastri, capturing the essence of the Riviera lifestyle and the dynamic energy between driver, machine, and environment. This marks the fourth collaborative campaign between McLaren and OKX, underscoring a growing partnership built on mutual values: innovation, elegance, and global engagement.
Louise McEwen, Chief Marketing Officer, McLaren Racing, said:
“We’re always proud to be able to celebrate our storied legacy. Working with OKX on this latest livery enhancement is a great way to not only celebrate this history, but also the innovation and forward-thinking nature that inspires both McLaren and OKX brands. I can’t wait to see the cars on track over the next two race weekends.”
Haider Rafique, Chief Marketing Officer, OKX, said:
“Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom—the sport’s culture has evolved and there’s a fantastic attitude of freedom to push the boundaries of what’s possible. This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance. The Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for.”
Why This Design Matters
Beyond aesthetics, this livery enhancement represents a strategic alignment between high-performance motorsport and next-generation digital finance. Both industries operate in fast-paced, data-driven environments where precision, speed, and trust are paramount.
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Frequently Asked Questions
Q: What is a livery enhancement in Formula 1?
A: A livery enhancement refers to a special design update applied to a race car’s exterior for select events. Unlike a full livery change, it preserves core branding while introducing thematic elements—such as colors, patterns, or motifs—to commemorate occasions like heritage milestones or partner launches.
Q: Why was the Riviera theme chosen?
A: The French Riviera symbolizes elegance, luxury, and timeless style—qualities reflected in both McLaren’s design language and OKX’s brand identity. As Monaco hosts one of F1’s most glamorous races, the Riviera theme creates a natural visual and cultural connection.
Q: Will this livery be used beyond Monaco and Spain?
A: The enhancement is scheduled exclusively for the 2025 Monaco and Spanish Grands Prix weekends. While no additional appearances are confirmed, limited-edition merchandise may feature the design post-event.
Q: How does OKX relate to McLaren beyond sponsorship?
A: OKX is more than a sponsor—it's an Official Primary Partner collaborating on fan engagement, digital experiences (including NFTs), and financial education initiatives. Their shared focus on innovation makes this one of F1’s most integrated tech partnerships.
Q: Is papaya still part of McLaren’s official color scheme?
A: Yes. Papaya orange remains central to McLaren’s identity since its debut on the M7A in 1968. The current livery retains papaya as a base tone, with carbon fiber finishes and sponsor branding layered for modern appeal.
Q: Can fans access exclusive content from this collaboration?
A: Yes. OKX offers token-gated experiences for holders of its NFT collections linked to McLaren, including behind-the-scenes footage, digital collectibles, and virtual meetups with team members.
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Looking Ahead
As Formula 1 continues to evolve—embracing sustainability, digital transformation, and global fan interaction—partnerships like that between McLaren and OKX exemplify how motorsport can lead cultural and technological shifts.
This Riviera-inspired livery isn’t just a tribute to the past; it’s a vision of what’s possible when legacy meets disruption. Whether you're watching from Monte Carlo’s harbor or tracking real-time data from home, one message is clear: excellence never goes out of style—it evolves.
The 2025 season stands as a testament to that evolution. And as Norris and Piastri take to the Circuit de Monaco and Circuit de Barcelona-Catalunya with this stunning design on display, fans will witness more than speed—they’ll see storytelling in motion.