Digital asset exchange Luno is set to expand its cryptocurrency offerings in Malaysia with plans to introduce five additional digital coins to its platform in 2024. This strategic move is subject to regulatory approval from the Securities Commission Malaysia (SC), underscoring Luno’s commitment to compliant and sustainable growth in the region’s evolving digital asset landscape.
Currently, Luno Malaysia supports 11 cryptocurrencies, including major assets such as Bitcoin (BTC), Ether (ETH), and Ripple (XRP). The platform added Avalanche (AVAX) and Polygon (MATIC) in 2023, reflecting its ongoing efforts to diversify investment options for users. Scarlett Chai, Country Manager of Luno Malaysia, confirmed the upcoming expansion during a recent interview, emphasizing the company’s collaborative relationship with the SC.
“We added two coins last year, and we are looking at adding another five. We work closely in collaboration with the SC and will continue on that journey with them as we bring more offerings to people in Malaysia,” Chai said.
While the full list of upcoming tokens has not been fully disclosed, Luno has previously announced that Polkadot (DOT) and Cosmos (ATOM) will soon be available for trading. These assets are known for their interoperability features and strong developer ecosystems, making them strategic additions for investors seeking exposure to next-generation blockchain networks.
Enhancing User Experience with Advanced Features
Beyond expanding its crypto catalog, Luno has rolled out several user-centric features over the past year to improve accessibility, convenience, and transparency for Malaysian investors.
One of the most impactful upgrades is the introduction of staking services for Ether (ETH) and Cardano (ADA). Staking allows users to earn passive income by locking their assets to support network operations—a feature increasingly in demand as investors seek yield-generating opportunities within the decentralized finance (DeFi) space.
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Another major convenience is the integration with TNG eWallet, one of Malaysia’s most popular e-payment platforms. Users can now seamlessly deposit funds into their Luno Wallet directly via TNG eWallet, reducing friction in the onboarding process and enabling faster access to crypto markets.
In a significant step toward building trust, Luno now publishes monthly proof of reserve reports. These independently verified audits allow users to confirm that their digital assets are fully backed, reinforcing confidence in platform security and operational integrity—especially important in a market still navigating concerns around exchange reliability.
Driving Financial Literacy and Scam Awareness
With over 840,000 Malaysian users currently on the platform, Luno recognizes its responsibility in promoting financial education and digital safety. The company has actively participated in community outreach programs, university talks, and national anti-scam campaigns in partnership with financial institutions.
“We look forward to participating in more national scam campaigns with financial institutions and such for educational purposes. We have even been in universities to speak to students and how they can avoid scams,” Chai emphasized.
This educational push comes at a critical time. As more Malaysians explore digital investments, they also become targets for fraudulent schemes. By equipping users with knowledge about secure practices and red flags, Luno aims to foster a safer investment environment.
Chai also highlighted a broader trend: the growing convergence between traditional finance (TradFi) and digital assets. Investors are no longer viewing crypto as a speculative novelty but as a legitimate component of a diversified portfolio.
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What This Means for Malaysian Investors
The planned addition of five new cryptocurrencies signals strong momentum for crypto adoption in Malaysia. With regulatory oversight from the SC ensuring consumer protection, platforms like Luno are well-positioned to serve as gateways for mainstream users entering the digital economy.
For retail investors, this expansion means greater choice, improved tools, and enhanced security—all essential elements for building confidence in digital asset investing.
Moreover, the integration of staking, easy fiat on-ramps, and transparent reserve reporting reflects a maturing ecosystem where usability and trust go hand-in-hand.
Frequently Asked Questions (FAQ)
Q: Which new coins will Luno Malaysia add in 2024?
A: While the full list hasn't been confirmed, Luno has announced that Polkadot (DOT) and Cosmos (ATOM) will be added soon. Three additional coins are expected, pending regulatory approval.
Q: Is Luno regulated in Malaysia?
A: Yes, Luno operates under the oversight of the Securities Commission Malaysia (SC) as a licensed digital asset exchange, ensuring compliance with local regulations.
Q: Can I earn passive income on Luno Malaysia?
A: Yes. Luno offers staking services for Ether (ETH) and Cardano (ADA), allowing users to earn rewards by participating in network validation.
Q: How do I deposit money into my Luno account in Malaysia?
A: You can add funds via TNG eWallet or other supported methods directly through the Luno app, making it easy to start investing in crypto.
Q: Are my crypto assets safe on Luno?
A: Luno prioritizes security by publishing monthly proof of reserve reports and using cold storage for the majority of user funds.
Q: Does Luno offer educational resources for beginners?
A: Yes. Luno runs financial literacy initiatives, including workshops and scam awareness campaigns, especially targeting students and first-time investors.
Looking Ahead: A Bridge Between Finance and Innovation
As Malaysia continues to embrace digital transformation in finance, platforms like Luno play a pivotal role in bridging innovation with regulation. The planned launch of five new coins—alongside robust features like staking, seamless deposits, and transparency reports—positions Luno as a leader in responsible crypto adoption.
👉 Start your journey into secure, regulated digital asset investing today.
For Malaysian investors, the message is clear: digital assets are no longer on the fringes—they're becoming an integral part of the financial future.
Core Keywords: Luno Malaysia, cryptocurrency, digital assets, Bitcoin, Ether, Polkadot, Cosmos, financial literacy