南京“大屏看球” Plan Kicks Off for 2025 SuChao Derby
The summer of 2025 is set to ignite with football fever as Nanjing launches its citywide “Big Screen Viewing” initiative, welcoming fans from across the region to experience the electric atmosphere of the SuChao (Jiangsu Super League) derby between Nanjing FC and Suzhou FC. On July 5, tens of thousands of supporters will gather—both inside and outside the stadium—to witness this high-stakes clash at the Nanjing Olympic Sports Center.
For fans unable to secure tickets, Nanjing has transformed its urban landscape into an open-air fan zone, blending sports, culture, food, and entertainment. From outdoor LED screenings and beer festivals to immersive street events and citywide discounts, the city is pulling out all the stops to deliver an unforgettable matchday experience.
🏆 Big Screen Football Comes to the Streets
While the main event unfolds at the Nanjing Olympic Sports Center, fans without tickets can still join the action through live big-screen broadcasts set up across key commercial and cultural districts.
The Yinxingli Cultural & Art District in Jianye District will host a flagship event: "SuChao Hype & Beer Night – Yinxingli Lobster & Beer Season". This two-day celebration (July 5–6) features:
- A massive outdoor HD LED screen broadcasting every moment of the Nanjing home games
- A dedicated beer and crayfish food zone
- Interactive entertainment areas with games and fan challenges
- Street performances, including live music, dance, and theater
This isn’t just about watching football—it’s about creating a citywide festival atmosphere, where sport becomes a catalyst for community connection and urban vibrancy.
👉 Catch every goal live with big-screen excitement and fan-packed energy.
🍻 2025 Nanjing International Beer Festival: Goals, Prizes & Pints
Kicking off from July 4 to 6, the 2025 Nanjing International Beer Festival will take center stage at the 21st Century Sun City in Baijiahu Business District. The festival aligns perfectly with the SuChao derby, turning match night into a citywide celebration.
Here’s what fans can look forward to:
- Goal-triggered prize draws: Every time either Nanjing or Suzhou scores, a live raffle will launch—prizes include free beer, official team merchandise, and exclusive vouchers.
- Ticket-root rewards: Fans can redeem their SuChao match ticket stubs for entry into special prize draws or enjoy discounts at participating vendors.
- Fan attire perks: Wear your team jersey or scarf to unlock “SuChao Fan Deals” at over 30 local restaurants and bars.
This integration of sports and commerce exemplifies how Nanjing is leveraging local passion to boost urban engagement and economic activity.
🛍️ Shopping Malls Join the Hype: “Follow SuChao, Shop Nanjing”
Major shopping centers across the city are rolling out the red carpet for fans with the “Follow SuChao, Shop Nanjing – Enjoy 1+3 Benefits” campaign. By presenting a match ticket or wearing team gear, fans gain access to exclusive offers:
- Huacai Tiandi: Hosts a “100 Ducks Free to Eat” event on July 5. Fans watching the live broadcast on-site enjoy unlimited duck dishes, plus mini-games like tabletop football and penalty shootouts.
- 21st Century Sun City: Offers bundled dining and entertainment packages. Present any SuChao ticket and receive discounts at more than 30 outlets.
- Golden Eagle World: Features a starlight stage with a giant screen for live viewing, coupled with retail and dining promotions from multiple brands.
Even historic districts are getting in on the action.
🌃 Historic Charm Meets Football Frenzy: Xinanli Night Festival
The Xinanli Heritage District is embracing the SuChao wave with its Second Annual Summer Night Economy Festival, themed “Night in Nanjing, Full of Passion.” The event seamlessly blends local culture with modern sports excitement.
Highlights include:
- A public viewing zone with free live streaming
- “Fan Meals,” “Buy One Get One Free” late-night deals, and limited-edition “SuChao Supporter Packs”
- A vibrant SuChao-themed cultural market featuring poetry, craft beer, intangible cultural heritage displays, and local snacks
- Street performances ranging from traditional opera to modern dance
At Xinanli, fans don’t just watch football—they immerse themselves in a cultural journey that celebrates Nanjing’s past while embracing its dynamic present.
👉 Experience football like never before—where culture, cuisine, and competition collide.
💡 Urban Beautification: Nanjing Dressed in Football Spirit
To welcome visiting fans and elevate the city’s visual appeal, Jianye District has launched a comprehensive urban landscape upgrade centered around the Olympic Sports Center.
Along Jiangdong Middle Road, near the stadium’s east gate, newly designed green spaces now feature:
- Football-themed art installations, including sculptural soccer balls ranging from 60 to 100 cm in diameter
- Symmetrical green sculptures of fencers in motion, symbolizing competitive spirit
- Colorful floral bands using cosmos, salvia, blue plumbago, and sweet alyssum, arranged in wave-like patterns that mimic athletic movement
- Innovative aluminum edging techniques that create fluid, dynamic outlines around flowerbeds
“The design integrates seasonal blooms with contemporary urban sports culture,” explains Li Jintao, project manager at Nanjing Jinghong Landscape Engineering. “We want every visitor to feel the energy and warmth of Nanjing.”
Another 180-meter-long floral display along Jiangdong Road (Hexi Avenue to Bailongjiang Street) draws inspiration from the Yangtze River, using abstract representations of waves and droplets. Featuring hydrangeas, sunflowers, marigolds, and super hibiscus, the installation reflects Nanjing’s riverside identity while enhancing commercial visibility.
With enhancements across over 20 major roads and 90 scenic nodes, Jianye District is being transformed into a living gallery of motion and color—all completed by July 1.
💬 Frequently Asked Questions (FAQ)
Q: Where can I watch the Nanjing vs. Suzhou match if I don’t have a ticket?
A: Multiple locations offer free live screenings, including Yinxingli Cultural District, Xinanli Heritage Block, Huacai Tiandi, and 21st Century Sun City. Check local announcements for exact screen sizes and seating.
Q: Can I get discounts without a match ticket?
A: Yes—wearing official team apparel (jerseys, scarves) grants access to special “SuChao Fan Deals” at participating malls and restaurants.
Q: Is the beer festival family-friendly?
A: Absolutely. While beer is a highlight, the festival includes food stalls, games, live performances, and kid-friendly zones. Alcohol is served only to adults.
Q: Are there public transport changes during match days?
A: Metro Line 10 will extend service hours on July 5. Additional shuttle buses will run between key stations and fan zones. Avoid driving due to road closures near the stadium.
Q: How long do the city decorations last?
A: The floral displays and art installations will remain through mid-July, with some elements preserved for future sports events.
Q: Can tourists join these events?
A: Definitely! These activities are open to all visitors. Use Meituan app to find English-friendly venues offering SuChao promotions.
📱 Digital Perks: 20 Million in Online Subsidies
To extend the excitement beyond physical venues, the Nanjing Commerce Bureau has partnered with Meituan to launch a digital campaign offering 20 million yuan in consumer subsidies.
How it works:
- Open Meituan App
- Search “Nanjing SuChao”
- Access discounts on dining, entertainment, hotels, and local tours
Whether you're a local supporter or visiting fan, this digital pass unlocks savings across Nanjing’s service economy—perfect for extending your game-day celebration into a full weekend experience.
👉 Don’t miss out—turn your passion into perks with exclusive access.
⚽ A Summer of Unity, Energy & Pride
This isn’t just a football match—it’s a city coming alive. Through big screens, beer festivals, cultural fusions, and stunning urban design, Nanjing is redefining what it means to be a sports city.
From historic alleyways to modern malls, every corner pulses with anticipation. Locals and visitors alike are invited to cheer loudly, eat heartily, and celebrate together.
As one fan put it: “This is more than a game—it’s Nanjing showing its soul.”
So grab your jersey, round up your friends, and get ready to feel the roar—on screen, on the streets, and in your heart.
Let’s go Nanjing! ⚽🔥