Doodles have rapidly evolved from a vibrant NFT collection into a full-fledged entertainment and lifestyle brand, capturing the attention of digital art enthusiasts, mainstream celebrities, and global brands alike. While often mentioned alongside iconic NFT projects like CryptoPunks and Bored Apes, Doodles stand out through their bold creativity, community-driven ethos, and ambitious transmedia expansion.
This guide dives deep into everything you need to know about Doodles in 2024 — from their origin story and key milestones to their future roadmap and cultural impact.
What Are Doodles?
Doodles is a collection of 10,000 uniquely designed, hand-drawn NFT characters, each bursting with color, personality, and artistic flair. Created by Canadian illustrator Scott Martin, also known as Burnt Toast, the project launched in October 2021 at the peak of the NFT boom. Unlike many projects that faded after the hype, Doodles sustained momentum by blending high-quality art with strategic branding and community engagement.
Each Doodle features a distinct combination of traits — from hairstyles and accessories to facial expressions — making every piece a one-of-a-kind digital collectible. But beyond aesthetics, Doodles represent a broader vision: to become a next-generation entertainment brand rooted in web3 values.
The founding team behind Doodles includes:
- Evan Keast (Tulip): A marketing and product strategist with prior experience at Dapper Labs on the CryptoKitties project.
- Jordan Castro (Poopie): A blockchain developer who helped build early infrastructure for NFT ecosystems.
- Scott Martin (Burnt Toast): The creative force behind the artwork, with a background in animation and collaborations with major tech brands like Google and Snapchat.
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Their combined expertise laid the foundation for a project that would transcend typical NFT boundaries.
Leadership and Brand Evolution
A major turning point came in 2022 when Doodles brought on two high-profile executives:
- Julian Holguin, former President of Billboard, joined as CEO to lead business development and brand strategy.
- Pharrell Williams, the Grammy-winning artist and fashion icon, was appointed Chief Brand Officer — a rare move that signaled Doodles’ ambition to bridge music, fashion, and digital culture.
Pharrell’s involvement wasn’t just symbolic. He actively shaped the brand’s direction, contributing to product design, music initiatives, and public appearances. His appointment attracted widespread media coverage and helped position Doodles as a legitimate player in mainstream pop culture.
Key Milestones and Expansions
Since its launch, Doodles has consistently innovated with new products, experiences, and community programs.
Space Doodles
An official companion collection allowing holders to "send" their Doodles into space through immersive digital experiences, enhancing engagement beyond static ownership.
Dooplicator
Launched in summer 2022, this NFT utility tool enables users to turn clothing items from their Doodles into wearable digital assets — a step toward interoperability in virtual worlds.
Genesis Box
Released in June 2022, this NFT lootbox contained exclusive digital wearables that could be equipped by Doodle avatars, adding functional value to ownership.
Acquisition of Golden Wolf
In January 2023, Doodles acquired Golden Wolf, an award-winning animation studio. This strategic move signaled a clear focus on storytelling and high-end content creation — essential for building a sustainable entertainment franchise.
The Stoodio and Doodles 2
In April 2023, The Stoodio launched in beta on the Flow blockchain. This free-to-use platform lets anyone create customizable Doodles-style characters and equip them with digital fashion items from NFTs or lootboxes.
Later in 2024, Doodles announced the migration of The Stoodio — and thus Doodles 2 — to the Base blockchain, aiming to improve scalability, reduce transaction costs, and onboard more users seamlessly.
Doodles Inkubator
Introduced in July 2023, this initiative supports community-led projects by providing funding and resources. It empowers holders to contribute creatively to the brand’s evolution while fostering deeper loyalty.
Real-World Experiences
In August 2023, Doodles partnered with CAMP to launch a 3,500-square-foot pop-up experience in Chicago. The event brought The Stoodio to life physically, allowing visitors to interact with Doodles in immersive installations — a powerful example of blending digital and physical realms.
Major Collaborations and Cultural Impact
Doodles has forged partnerships with some of the world’s most recognizable brands:
- Adidas: Co-released digital wearables and physical merchandise.
- Crocs: Collaborated on themed clogs and NFT integrations.
- Casio G-SHOCK: Launched limited-edition watches inspired by Doodle aesthetics.
- AriZona Iced Tea: Hosted VIP giveaways and co-branded campaigns.
- Pharrell Pack: A digital fashion line co-created by Pharrell and Adidas.
These collaborations reflect Doodles’ ability to function not just as an NFT project but as a lifestyle brand with cross-industry appeal.
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“Dullsville and the Doodleverse” – A Mainstream Breakthrough
One of the most significant milestones for Doodles was the release of "Dullsville and the Doodleverse", an animated short film featuring voices from Pharrell Williams, Lil Wayne, and Coi Leray. The film premiered at the Toronto International Film Festival (TIFF) in September 2024 — a historic moment for any NFT-based project.
This achievement marked Doodles’ arrival on the global entertainment stage, demonstrating that blockchain-native content can compete with traditional media in quality and cultural relevance.
Addressing Controversy
Like many successful NFT projects, Doodles has faced criticism. In March 2023, Jordan Castro stated that Doodles was “no longer an NFT project,” sparking concern among web3 purists who feared the brand was abandoning its decentralized roots.
However, subsequent actions suggest a balanced approach: while expanding into mainstream markets, Doodles continues to support NFT utilities, community governance (via the upcoming Community Council), and blockchain-based innovation. This mirrors strategies seen in other hybrid projects like Bored Ape Yacht Club and Pudgy Penguins.
What’s Next for Doodles?
The future looks bold and expansive. Key directions include:
- DoodlesTV: A pay-per-view streaming platform for original animated content produced by Golden Wolf and Burnt Toast.
- Base Blockchain Migration: Moving The Stoodio to Base will enhance accessibility, lower gas fees, and open doors for mass adoption.
- More Animated Content: Building on the success of Dullsville, expect more shorts, series, or even feature-length projects.
- Continued Brand Partnerships: With proven success in fashion and music, future collabs with entertainment studios or gaming platforms are likely.
Frequently Asked Questions (FAQ)
Q: Are Doodles still valuable as NFTs?
A: Yes. While Doodles has expanded beyond digital collectibles, the original 10,000 NFTs remain rare and highly sought after. Their value is supported by ongoing utility, brand strength, and cultural relevance.
Q: How can I create my own Doodle character?
A: You can create a free Doodles-style avatar using The Stoodio, now migrating to the Base blockchain. No purchase required — it’s designed for broad accessibility.
Q: Is Pharrell Williams still involved with Doodles?
A: Yes. As Chief Brand Officer, Pharrell remains actively involved in creative direction, music projects, and brand partnerships.
Q: Can I use my Doodle NFT in games or metaverse platforms?
A: While direct integration varies, tools like Dooplicator allow you to convert your Doodle’s outfit into wearable digital assets usable across compatible platforms.
Q: What makes Doodles different from other NFT projects?
A: Doodles combine artistic excellence with real-world activations, celebrity leadership, animation studio ownership, and a clear entertainment-first strategy — setting them apart from purely speculative collections.
Q: Where can I buy official Doodles merchandise?
A: Official products are released through collaborations (e.g., Crocs, Adidas) or during special events like pop-ups. Always verify authenticity via official channels.
With its blend of artistry, innovation, and mainstream appeal, Doodles has redefined what an NFT project can become. More than just pixels on a blockchain, they represent a new model for fan-powered entertainment in the digital age.
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As we move deeper into 2024 and beyond, Doodles are poised to remain at the forefront of the convergence between web3 culture and global entertainment — proving that when creativity meets community, anything is possible.